Milk & Honey Wigs began in 2017 in a family garage in the Sutherland Shire, Sydney. Built from a genuine frustration with the lack of accessible, high quality wig options for women. At the time, luxury human hair wigs were priced well beyond reach, often $4,000+, leaving many women feeling excluded, overlooked, or forced to compromise.
We knew there had to be a better way.
Our goal from day one was simple: to make luxury wigs more accessible - without sacrificing realism, comfort, or craftsmanship. By refining our processes and working directly with trusted ethical vendors, we set out to deliver premium specifications at nearly half the cost.
What started small has grown into Australia’s largest and most trusted wig brand, serving tens of thousands of women nationwide.
As we’ve evolved, so has the experience we offer. Today, stepping into our showroom feels less like shopping, and more like trying on a wedding dress. It’s personal, unrushed, and centred entirely around you. We want every client to feel seen, understood, and supported.
Our team genuinely cares. Many of us understand hair loss, confidence shifts, and the vulnerability that can come with wearing a wig. That empathy shapes everything we do, from the way we design our wigs to the way we guide you through finding the one that feels like you.
Because at Milk & Honey, it’s never just about hair.
It’s about confidence, and feeling like yourself again.
Giving back & supporting hair loss journeys
We work closely with community organisations, advocacy groups, and local health networks across Australia, contributing product and resources to support those undergoing cancer treatment and other medical hair loss journeys. These partnerships allow us to make a meaningful impact at a grassroots level: supporting real people, in real moments, with real care.
We are also proud to align with Cancer Council Queensland, supporting the broader ecosystem of wig and headwear services available to individuals experiencing hair loss during treatment.
Looking ahead, 2026 marks an important milestone as we expand our relationship with Cancer Council Queensland through our new showroom in Surfers Paradise. This exclusive partnership is one we are incredibly proud of and reflects our ongoing commitment to making high-quality wigs more accessible to women across Queensland.
In addition, we have donated wigs through organisations such as the Make-A-Wish Foundation, helping bring comfort, confidence, and joy during some of life’s most challenging moments.
Awards & recognition
We’re proud to be recognised not only for business excellence, but for the impact we continue to make within the Australian wig and hair loss space.
- Online Business of the Year (2024) — Australian Business Champion Awards
- Specialised Retail Recognition (2024) — Sutherland Shire Local Business Awards
- Global Recognition Award (2025) — Online Business Excellence
In addition to industry awards, Milk & Honey Wigs is an officially recognised supplier to NSW Health and is registered with EnableNSW (895770) , further reflecting our commitment to quality, compliance, and trusted service within the medical and health care sector.
These acknowledgements reinforce our mission to raise the standard of wigs in Australia; combining accessibility, integrity, and uncompromising quality.
Visit our Sydney showroom
In 2025, we expanded into a luxury Sydney showroom experience, giving clients the opportunity to explore styles in person and access personalised support. You can find us in Sutherland, Sydney, with bookings available for consultations
